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Cutwater's New Sunrun Spot Brings Solar Power To Life

07/05/2014
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B-Reel Director Anders Forsman shoots colorful ad for solar panel brand

Cutwater in San Francisco released a vibrant new spot that brings solar power to life (literally). 

The spot, which is for Sunrun - the largest solar panel leaser in the US, shows the appliances in a Solar-powered house spring to life – cell phones, alarm clocks, lights, household and kitchen appliances, video screens, toys and even lawnmowers - to create a Stomp-like rendition of Katrina and the Waves’ “Walking on Sunshine.” 

The spot closes on the line- “Solar lets everything run under the sun,” which is a great take on Sunrun’s tagline - “Brilliant."



Credits


Agency: Cutwater

Client: Sunrun

Co-Chairman / Creative Director: Chuck McBride

Creative Director(s): Luke Partridge

Executive Producer: Daniel Tuggle

Producer: Whitney Ferris

Art Director: Gong Liu

Copywriter: Deirdre Lichty

Account Director: Christian Navarro

Account Manager: Sarah Owens


Production Company: B-Reel

Production Contact: Michael McQuhae

Production Designer: Charles Infante

Director: Anders Forsman

Line Producer:

DP: Rodrigo Prieto


Editorial Company: Beast

Visual Effects Company: Beast

Sound Design Company: Volume.ms

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