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Creative
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Cutting Room Teams up with Mekanism to Solve Life's Hangriest Moments with Jack Link's

Press Kitchen, 4 months ago

Chuck Willis edits new campaign featuring illogically hungry individuals

Cutting Room Teams up with Mekanism to Solve Life's Hangriest Moments with Jack Link's

Cutting Room, NY editor Chuck Willis teams up with Mekanism to save innocent bystanders from the effects of illogically hungry individuals in the hilarious campaign “Hangry Hacks” for Jack Link’s.  

The campaign features five spots where extreme hunger results in an uncontrolled outburst of anger, only remedied by dipping into an emergency Jack Link’s reserve. “Beefcake” features several men lifting weights at a gym, one man with noticeably lesser muscle mass than the other gym rats. The scrawny man loses his cool amidst the testosterone with a sudden outburst about the noise of a protein shake bottle—only to be returned to his “zen” state by breaking into an emergency stash of Jack Link’s conveniently stored within the weights of the machine. The campaign also includes the additional 30 second “Caddie Hack,” “Hanger Pane,” “Boss Has Beef” and “Meat the Teacher.”

Creative Agency

Copywriter: Bryan Davis

Art Director: Philip Cheaney

Executive Creative Director: Ian Kovalik

CEO: Jason Harris

Director of Brand Planning: Caroline Moncure

Senior Producer: Cordelia Kipp

Associate Creative Director: Ryan Paulson

Head of Production: Kati Haberstock

Music and Sound

Sound Engineer: Walter Bianco

Sound Editor: Jun Mizumachi

Offline

Editor: Chuck Willis

Executive Producer: Susan Willis

Edit Assistant: Greg Ryan

Post Production / VFX

Colourist: Fergus McCall, The Mill

Finish: Light of Day FX

Production Company

Executive Producer: Oliver Fuselier, Lori Stonebraker

Director: Benji Weinstein

DOP: Eric Schmidt

Producer: Jason Manz