Cutting Edge’s Finnegan Spencer Tackles ‘Together’ Theme for TEDxSydney
Cutting Edge creative director Finnegan Spencer recently took part in helping to create the opening title sequence for ideas and innovation platform, TEDxSydney 2016, bringing to life the theme of ‘Together’.
This year the creative organisers opened the brief up to eight directors, to collaborate on the event’s opening titles, calling on each of them to create a 10-second motion piece with the simple brief to creatively represent the ‘X’ from the TEDx logo.
“I’ve always been a huge fan of TEDx, and have been impressed with the sheer volume of incredible talks on offers,” Spencer said. “When given the overarching theme of ‘Together’ as a starting point, I took it as an opportunity to visualise, albeit in an abstract way, what TEDx means to me.”
Spencer developed a design language that embodies the multi-layered collections of stories told at TEDxSydney, held this year at the Sydney Opera House.
To view Finnegan Spencer’s sequence on Facebook click here.
He explains: “It’s the collection of inspirational insights that makes TEDx so powerful, and the way they come together to make a whole. Of particular joy is finding those talks that really resonate with you, those stories that strike a cord and have the potential to change your views on life.”