Cutters Studios Lands New Representation for US East Coast

The leaders of international creative company Cutters Studios announce the signing of Becca Falborn of Little Bird for commercial representation on the US East Coast. The announcement was made by Cutters New York managing director/executive producer Caitlin Grady.

Having launched Little Bird last year with a focus on providing highly targeted strategies tailored to each of its roster companies, Becca organically developed a deep rapport with Caitlin over the years, while both worked for different companies. After spending time together and comparing notes at the Cannes Lions Festival of Creativity over the past two years, all parties expressed feeling a strong connection, and a very natural synergy.

“Becca has boundless energy; it’s infectiously fun to be around,” Caitlin began. “Cutters and Little Bird already share a similar ethos, as well as deep passion for this industry. As a result, we found ourselves out supporting the same events and celebrating craft together, time and time again. Carrying on as partners, working side by side, feels natural. We look forward to collaborations with other Little Bird roster companies, and to getting to know more clients and friends through Becca’s exceptional network.”

For Becca, her vast appreciation for Cutters Studios draws from its high-calibre reputation, its robust strengths constantly showcased through sustained growth and creative mastery, and of course, the company’s immense talent network.

“Overall, I feel the greatest strength of Cutters Studios is definitely its roster of talent and people,” Becca confirmed. “Talent isn’t just the editors or the artists, it’s the producers, the management team, the client services teams, the assistants, the receptionists. They’re all different brush strokes that make up the greater painting, all essential in keeping clients coming back for more.

“I think the timing for our partnership is especially perfect because Caitlin and Craig are absolutely taking this team to new heights,” Becca added. “Together, we’re going to keep elevating the reputation, the game, and the work.”