Curiosity Powers SAS Software’s Biggest Brand Move in 20 Years

Curiosity is transformative. It enables humans to ask bold questions and sparks innovation. Curiosity is also the heartbeat driving SAS’ all-new brand campaign, 'Curiosity Forever', built around a commitment to innovation and using data to move the world forward. 

The multi-year global brand campaign, which will be unveiled at the SAS Global Forum on May 18, rallies around the notion that curiosity is at the heart of human progress, especially when it’s harnessed and applied with intention, and with the right tools and tech. 

SAS, with the help of McCann New York, launched this global campaign with the rallying cry of 'Curiosity Forever'. In addition, the campaign includes creative spanning five industry verticals (government, banking, healthcare, retail and manufacturing) as well as their platform, SAS Viya, – all centered around the theme that when curiosity meets capability, the human race takes off. 

SAS is a trusted partner that helps customers use data to accelerate decisions, create innovative products and services, and disrupt their industries. Curiosity Forever echoes these qualities. It’s a promise to SAS customers and users promoting innovation, best-in-class technology and social responsibility. This infinite curiosity is what fuels SAS to create the world’s leading and most trusted analytics. It’s what drives the discovery of new insights and helps inform better decisions. 

“Analysed data expands the reach of curious human minds and reveals new possibilities. Curiosity matters,” said Dr. James Goodnight, SAS CEO. “When harnessed to the right technology, curiosity can change the world. Together with our customers and partners, we dare to ask, ‘What if?’ In return, our customers live out the promise of SAS by improving bottom lines while making the world safer, stronger and more efficient.”  

The campaign will run globally on OLV, Digital, Social, Print. To learn more about 'Curiosity Forever' click here.