Ben McCallum Joins cummins&partners As Media GM

cummins&partners has appointed Ben McCallum as general manager, media. Ben joins from UM, where he was managing director, and brings over 20 years’ experience including senior leadership roles at MediaCom.

Known for building commercially sharp, creatively attuned media teams, he will lead the evolution of cummins&partners’ media product across the country.

“What drew me to C&P was the chance to work inside a truly integrated model, where media isn’t an add-on but part of the thinking from day one,” said Ben.

“From the first few conversations, it just made sense. There was a shared view on the pace things need to move, and the role media can play when it’s working closely with creative and strategy. It’s the kind of setup that can really shift things for clients -- commercially and creatively.”

The appointment follows a string of national new business wins and is part of the agency’s broader evolution -- with media, creative, strategy and PR increasingly operating as one unit.

“We didn’t want a media leader who just ticks boxes,” said Sean Cummins, founder and chief creative officer.

“We wanted someone who could challenge conventions, integrate deeply with creative, and help build the kind of media product that makes clients sit up. Ben’s the real deal – smart, commercial and creatively engaged. That’s a rare mix, and we’re lucky to have him.”