Cummins & Partners Sydney Begins Work with QT Hotel & Resort

Cummins & Partners Sydney has begun work with the QT Hotel & Resort business and their soon to be opened Melbourne venue. Although QT are known for their theatrical design, decor and excellent service, they are also notorious for being the alternative to the ordinary beige hotel. In 2013, they gained international PR for pop star Justin Bieber spray painting a wall of their Gold Coast resort. They soon earned the title of 2nd place on the list of ‘Most scandalous hotels in the world’ after New York’s Standard Hotel.

“Cummins & Partners Sydney and QT were a good fit. I was impressed what they offered us with their strategic and creative thinking. They got our brand and tone straight away, so I immediately knew we were going to end up doing something together,” said David Seargeant, Group Managing Director Event Hospitality & Entertainment.

“The QT is a brand our agency has long admired, they get that everything communicates and brands are a total consumer experience, not just what they say. It's great to work on a brand that demands work that’s creative, because it’s part of their DNA,” said Rebecca Bezzina Managing Director of C&P Sydney. “As a bit of a heads up, the first project for the new QT Melbourne on Russell Street will be asking people from the creative fields and disciplines to get involved, so if that's you - watch this space,” said Tom Martin ECD C&P Sydney. Cummins&Partners Sydney was founded last year and also counts Vodafone, Pernod Ricard, Movember and National Home Doctor Service as some of its clients.