Critical Mass Takes the Nissan NV Cargo X Where No Cargo Van Has Been Before

Critical Mass, a global digital experience design agency, announced today the launch of a new campaign on behalf of Nissan Commercial Vehicles, "NV Cargo X: Beyond Tough.” 

Critical Mass took the road less traveled - a harsh, rocky, rugged desert trail at that - to showcase the strength and flexibility of the Nissan Commercial Vehicle lineup by way of the NV Cargo X concept. 

The NV Cargo X is a one-of-a-kind, four-wheel-drive, Cummins-powered Nissan NV2500 HD concept van custom-modified for off-roading. Built in partnership with Ian Johnson, legendary 4x4 off-road builder and host of “Xtreme Off-Road” TV show, the van proved its capabilities by conquering the steep terrain and many obstacles of the Pyeatt Draw trail in Arizona.

Serving as the lead agency for the integrated campaign, Critical Mass led the production, digital experience design, extensions and partnerships to create a cutting edge digital experience.

Between the unique functionality, the interactive 360 views and more than 30 videos to watch and share, the experience is designed to give a true behind-the-scenes look at the capability of the NV Cargo X. 

Users can check out the site by going to NVCargoX.com.