Crispers Celebrates the Joy of Missing Out

Crispers, the beloved snack from Mondelez Canada that is only available in Canada; launches new executions in its "Never Square" campaign creatively crafted by Saatchi & Saatchi Canada. Embracing the new cultural phenomenon of JOMO (the joy of missing out), this campaign is tailored for Millennial Homebodies and Late Night Snackers, embodying the essence of comfort and self-care.

The campaign highlights the unique lifestyles of two groups of snack enthusiasts. The "Do Not Disturb" story speaks to Millennial Homebodies, who find delight in staying home to binge-watch their favourite TV series with a satisfying snack in hand. This reflects the increasing trend of opting for cozy nights in over bustling nights out.

"Declassified" speaks to Late Night Snackers, capturing the intrigue of internet rabbit holes that define the late-night experience.

Rob Gendron, vice-president, executive creative director at Saatchi & Saatchi Canada, commented on the continued innovation, "The latest work in the Crispers ‘Never Square’ campaign carries on the playful animated style seen in previous work. The creative team, associate creative directors Luke Skinner and Jonny Ciordas campaign's, have really hit a great note in these short but insightful executions."

Lexie Lubov, brand manager, Crispers at Mondelez Canada Inc, added, "These two executions provide further depth to a suite of online assets that speak to the wide variety of Crispers flavours, product attributes, and unique positioning. We're excited to connect with our consumers in such a meaningful way."

Currently live, this national campaign is reaching audiences in both English and French across Meta, TikTok, and YouTube.