Saatchi & Saatchi Canada Appoints Noreel Asuro as VP Creative Director

Saatchi & Saatchi Canada has announced the appointment of Noreel Asuro as its new vice president creative director, effective immediately. Noreel will partner closely with Mike DeCandido, VP, creative director, and report directly to Rob Gendron, VP, executive creative director, bolstering the agency’s creative strength and innovative storytelling across platforms.

With a career spanning over 20 years, Noreel is an award-winning creative director and art director. His impressive portfolio includes work with national and global clients such as Coca-Cola, Bell, TELUS, Dove, and Toyota, among others. He has spent the last three years freelancing at prominent agencies including RETHINK, SALT XC, and GUT.

Rob expressed his enthusiasm, "I'm excited to welcome Noreel to our team. He’s not only a talented and innovative creative leader but also a genuinely nice person. His ability to tell compelling stories across platforms makes him the best fit to enrich our creative offering. His leadership and mentorship will undoubtedly inspire our teams as we continue striving for the best creative solutions."

"I’m thrilled to embark on this new chapter with Saatchi & Saatchi Canada. Working alongside Rob and Mike provides a fantastic opportunity to push creative boundaries and craft transformative ideas for our clients” said Noreel. “I look forward to contributing to a culture that champions creativity and working together to make impactful stories come to life."

In his new role, Noreel will focus on leading creative initiatives for clients such as Toyota, Haleon, and Mondelez, leveraging his extensive experience to drive innovation and excellence in the agency’s creative endeavours.