Creative Studio Roger Launches Digital Arm LoudnClear

Award-winning creative studio Roger has partnered with Sam Gibney and Angela Daily to launch LoudnClear, a new digital division specialising in social media and content creation for brands in the entertainment, gaming, sports, and music sectors. The two bring more than 20 years of combined experience in digital storytelling, developing campaigns for the likes of Hulu, Max, Red Bull, Sony, and Universal, among others. LoudnClear has already created social content for a number of ABC series, including The Golden Bachelor, Grey's Anatomy, Abbott Elementary, The Rookie, and The Good Doctor.

Under Sam and Angela’s leadership, LoudnClear is set up to function in two ways: 1) as a standalone digital partner to clients seeking help with social creative and paid media campaigns, community management, and content capture; 2) as an extension of Roger, which has long been synonymous with stellar capabilities in branding, live-action production, and design and animation.

Notable projects for Roger include the global rebrands of Nickelodeon, Nick Jr., and Discovery, as well as campaigns for Disney, Microsoft, Sony, Hulu, Adidas, Mattel, and Roblox.

“Sam and Angie’s positive energy, passion, and expertise for all things social, digital, and AR/VR were clear from the day we first met,” says Dane Macbeth, Roger partner and executive creative director. “We’ve always been creatively excited about the space and have found the perfect team to usher in our new expanded capabilities.”

“Angie and I have had a collaborative relationship delivering award-winning campaigns in the social space for many years,” says Sam, who will serve as partner, head of digital. “With Roger’s support and creative firepower, we’re building a fresh approach with LoudnClear by harnessing the creative and communicative power of AI and forging new business models for tomorrow that align with the goals of our clients today.”

Sam was most recently president of Home Brew, a digital marketing and social creative company that has produced digital, social, and tech strategies for such entertainment clients as Disney, Paramount, National Geographic, Warner Bros. Games, and Epic Games, among others. During his nearly decade-long tenure at the company, he was responsible for domestic and international growth and the implementation of new business and tech structures, as well as serving in a creative director capacity in previous roles. Before that, Sam held senior art director titles at BLT Communications, PETROL Advertising, and Crew Creative Advertising.

As partner, head of accounts, Angela joins LoudnClear from Home Brew, where as senior account director, she led account relations and social and digital creative campaigns for such clients as Amazon, National Geographic, LEGO, ESPN, and Jazwares. Former roles include account director and interactive producer at such notable agencies as Neoganda, Unfold Agency, AvatarLabs, and BLT Communications. Daily got her start in the industry on the studio side, working as a marketing coordinator at Focus Features.

“We're here to cultivate a thriving community that celebrates creative teamwork,” concludes Angela. “But here's where the magic truly happens: we integrate cutting-edge technology into our workflows, enhancing our strategies for both our team and clients. Our goal is to make business not just efficient but exhilarating.”