Creative Niche expands into The Netherlands

 

 

Recruitment and workforce-management firm opens new office in Amsterdam to service European creative market

 

Creative Niche (www.creativeniche.ca), Canada’s leading creative staffing and workforce management firm, is proud to announce the launch of operations in The Netherlands. 

 

As part of the company’s ambitious global expansion strategy, Toronto-based Creative Niche will now maintain a European headquarters in Amsterdam to service the creative market in that city, as well as the continent’s other creative capitals. The announcement comes on the heels of the recent opening of the firm’s first U.S. office in Cincinnati, OH, to serve the American Midwest and Northeast markets.  

 

Creative Niche is proud to announce the hiring of Relationship Manager Emily Keyes, Client Services Director Lauren Valbert and Strategy Planner Jodi Moore to spearhead the company’s Dutch operations. Their decades of combined recruitment, creative, marketing and communications experience—as well as an extensive understanding of the European marketplace—will prove indispensable as Creative Niche strengthens its position in the region.

 

“This is a very exciting time in our company’s history,” said Creative Niche CEO Mandy Gilbert. “Thanks to our Nichers’ hard work, we’re enjoying rapid year-over-year revenue growth and have the ability to expand internationally to further strengthen our industry-leading position. The decision to grow was one we all made together and it wouldn't have been as effective and successful without such an incredible team to help support the process.”

 

This is the first foray into the overseas creative recruitment and workforce-management arena for the firm, which also maintains an office in Ottawa and Cincinnati.

 

The decision to base Creative Niche’s European operations in Amsterdam was the result of extensive research into the city’s thriving creative market—one of the largest in the region—relatively strong economic foundations, not to mention a collective approach to work and play that reflects Creative Niche’s cultural emphasis on fun, collaboration and innovation.

 

The news caps a momentous year for Creative Niche. Not only did Gilbert place 37th on PROFIT magazine’s prestigious W100 ranking of Canada’s leading female entrepreneurs, but the company also signed an important strategic partnership agreement with ihaveanidea (www.ihaveanidea.org), the world’s longest-running and most extensive online community dedicated to advertising professionals.

 

Those achievements were in addition to Creative Niche’s extensive ongoing work in the community. Over the past two years alone, the firm has donated approximately $2 million in time and direct funding to a wide variety of educational institutions such as Sheridan College, as well as non-profit organizations including The Remix Project and Evangel Hall Mission.

 

As Gilbert explains, the drive to expand globally—with plans to open offices in South America in the near future—was born of a desire to tap the vast creative talent resources around the world, then unite those top minds with leading companies to generate the most innovative ideas and work possible. “The most effective way for us to achieve that goal was to establish bases in key strategic regions,” the CEO says. “Amsterdam remains one of Europe’s most dynamic creative hubs, which—along with the relative strength of the Dutch economy—made the decision to base ourselves there an easy one.”