Craft Media Launches ‘Planonymous,’ a Free Strategy Training for Planners

Craft Media is launching a free workshop series for planners in advertising that want to sharpen their strategy skills.

The agency says it is doing so in response to “the marginalisation of great planning and strategy across the industry, particularly at a junior level, and with it the decline in energy spent training and developing the brilliant strategists and planners of tomorrow.”

The workshop series will kick-off with its first session on Friday 30th May. 

It will be headed up by Craft’s strategic business consultant Greg Newman, who commented, “At Craft, we believe it’s the industry’s responsibility to nurture future talent. That’s why we’re launching Planonymous; a free, open-to-all initiative where we share how we approach comms planning, what we think brilliant work looks like, and how we make it happen.

No strings attached. No cost. You don’t even have to share your name or turn your camera on. Just turn up, learn, and get better. We’d love to see you (or your avatar) there.”

If you would like to sign up to our first session, this will be on 30th May. Drop us a line at planonymous@craftmedia.london for more details