Cow & Gate’s new Print & TV Ads

Cow & Gate and BETC London have release a new ad to follow up their recent spot ‘Supergroup'. 

 

'Chew' launches this week and highlights Cow & Gate's Growing Up Milk formula.  It charts a series of 1-2 year olds as they explore their surroundings as children that age typically do – by putting things in their mouths. The ad then concludes that 'There is another way to help top up their diet…' 

 

View the spot below:

 

 

The TV is supported by 4 print executions and goes live this week.    

 

And in a delightful print campaign BETC London has developed a series of print executions for the Baby Foods range featuring the fruit and vegetable farmers responsible for the ingredients that go into the jar. Each execution sees a farmer cradling their produce as a parent may cradle their child, underpinning the care that goes into the 'raising' of C&G ingredients and demonstrating the quality of ingredient that make up a jar of C&G baby food. See above and below for print campaign.