BETC London Hires Nathanael Potter as CD and Promotes Rosie Bardales to CCO

BETC London announces the expansion of its creative department with the recruitment of Nathanael Potter as Creative Director and the promotion of Rosie Bardales to Chief Creative Officer. The announcement coincides with BETC London’s move to a bigger space in Shoreditch, as further growth is expected.

After working six months with the agency on the Rimmel London account, Nathanael Potter becomes a full-time Creative Director at BETC London. He brings over 20 years of experience in design, curation and creative direction, having worked at companies such as MRM, U-Dox, Factory Design Labs and The Sunday Times. His portfolio includes campaigns for brands such as adidas Originals, Vans, Reebok, Ralph Lauren, Lexus, Mastercard and The North Face.

“Nat shares our passion for craftsmanship and pop culture. Just watch our latest Rimmel music video and you’ll get what I mean. It’s been absolutely amazing to work with him over the past few months. I’m very glad to welcome him as a full-time member of the team.” says Rosie Bardales, Chief Creative Officer at BETC London

Nathanael Potter adds: “I’ve always thought of BETC as an agency that pushes ideas to their full potential, and the past six months have confirmed that is the case. I’m very happy to officially join the team.”

At the same time, the agency has announced Rosie Bardales’ promotion to Chief Creative Officer. Rosie joined BETC London as Executive Creative Director in 2014. Before that she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 World Cup. Rosie has also worked for BBH London, Mother London and Cliff Freeman and Partners in New York, working with brands such as Britvic, ITV, Coca Cola, PG Tips or SABMiller Global.

Rosie is part of BETC London’s management team, alongside Chief Strategy Officer Russell Davies and Managing Director Andrew Kay.