Couples Share Their Smart Bed Stories for Sleep Number

Sleep Number, the brand of individually adjustable smart beds, returns to redefine what quality sleep means for couples – with re-emphasis on the success of its recently launched 'Sleep Better Together' platform and innovative mattress to re-establish that Sleep Number is the only bed for couples.

In this latest campaign, Sleep Number teamed up with creative partner and agency 72andSunny NY, to bring to life how Sleep Number is the only choice for every couple. In a series of new spots, couples highlight their different sleep preferences and how Sleep Number can help. The duo even tapped LA Rams QB Matthew Stafford and his wife Kelly Stafford for one of the spots.

As the NFL’s Official Sleep + Wellness Partner since 2018, and with 80% of NFL players having a Sleep Number smart bed, Sleep Number and 72andSunny wanted to ensure it was understood how much of an impact the beds have had on real-life couples – with Matthew and Kelly sharing their smart bed story.

Within the spot, the couple shares both their individual needs, emphasising why their smart beds have been the only solution, especially with Matthew being a full-time athlete. The spots then carry on to highlight the adaptive magic of their features that fix all those problems including:

• Sleep Number Setting, choose your ideal softness or firmness, on each side of the bed.
• Temperature Control, set your side of the bed to your ideal sleeping temperature.
• Responsive Air, senses and automatically adjusts your comfort throughout the night to keep both partners sleeping soundly.
• Partner snore, helps alleviate your partner’s snoring with a click of a button.

As part of the campaign, Sleep Number has partnered with The Kelce brothers to share their first-hand experience of Sleep Number smart beds on their 'New Heights' podcast. The social campaign also features a number of NFL players, including Creed Humphrey and Aaron Jones, tennis star Jessica Pegula and celebrity influencer Erin Azar.

The campaign is running nationally on TV, OLV and paid social.