Corona Sunbrew Shines Bright with US Launch and NYC Speakeasy Party

Corona® Sunbrew, a flavourful and vibrant escape from the ordinary, is now available nationwide for those looking for a new favourite beer. Brewed with real orange and lime peels, with a splash of real orange and lime juice, Corona Sunbrew is a Citrus-Y-Cerveza that fans will not want to miss. To toast to the national rollout of Corona Sunbrew, the brand is giving fans another unique combination to enjoy, just in time for summer.

While sunshine and speakeasies haven’t been known to mix, for one day only, Corona is bringing speakeasies into the sunlight with the Corona Sunbrew Sun-Y-Speakeasy, hosted by comedian and influencer Leo Gonzalez at a secretive New York City location on June 9.

“You can’t deny that combining two good things can make something great, so I am happy to be teaming up with Sunbrew to do just that with the Sun-Y-Speakeasy,” said Leo. “The only thing that makes hosting New York City’s hottest speakeasy even better is getting to do it while enjoying a beer that packs the perfect burst of flavour with every sip.”

The speakeasy will invite fans to mix and mingle as they explore the many possibilities that can be unlocked when you bring surprising flavours together. Scrapping dark, dimly lit corners and unnamed cocktails for a vibrant and bold space, Corona Sunbrew will instead serve up citrus flavours at an iconic event for those who like to embrace the present moment by making it their own.

“We have seen on social that gen z likes to personalise their drinks to their taste, so we took that inspiration and designed Corona Sunbrew in part to give them a perfect citrus twist on our beloved Cerveza,” said Rob Nelson, senior vice president of marketing for Corona. “After gen zers showed an 86% repurchase intent during our initial regional launch, we cannot wait to see the response now that Corona Sunbrew is rolling out nationwide.”

To experience the new Orange-Y-Lime Corona taste, fans in New York, New Jersey and Connecticut, 21 and older, can enter the Corona Sunbrew Sun-Y-Speakeasy Sweepstakes by texting SUNBREW to 20102 starting May 7 for the chance to win an invite for what is sure to be the juiciest event in the city. Fans across the country can also text and enter for the chance to win a three-day/two-night trip for two to New York City to attend.

Corona Sunbrew is supporting its national rollout through a 360 campaign that includes bold influencer partnerships, along with digital, social and paid investments to bring bursts of vibrant content to connect with gen z all summer long.

“Tasting Corona Sunbrew is the best advertisement the beer could have,” said Benjamin Pfutzenteuter, executive vice president and executive creative director, Barkley OKRP. “To communicate the beer’s citrusy flavour, our campaign is all about capturing the fun duality of real juice and Corona in a way our diverse gen z audience could relate to and have a lot of fun talking about.”

To learn more about Corona Sunbrew, visit CoronaUSA.com and follow @CoronaUSA on Instagram and Facebook. Available in 12-ounce bottles and 24-ounce cans, Corona Sunbrew can be found at retailers, sporting arenas and concert venues nationwide.