Corona Celebrates Golden Moments Ahead of the 2024 Olympic and Paralympic Games

Today, Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils its Golden Venues activation, taking seats from Paris Olympic Games venues to iconic travel destinations across four continents. This initiative brings the spirit of golden moments from the Olympic Games to locations all over the world. It invites fans to reconnect with nature and gives them the opportunity to embrace their own Golden Moments every day as part of Corona Cero’s ‘For Every Golden Moment’ platform. This activation uses the same seats as at some of the Olympic Games venues in Paris, like Champ de Mars, Grand Palais, and Le Concorde and placed them in iconic travel destinations worldwide.

The brand is featuring Golden Venues in 11 breath taking outdoor settings across nine countries, including renowned spots such as the Thames Riverfront in London, UK Arpoador beach in Rio de Janeiro, Brazil, the Grand Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia, offering panoramic views of their respective landscapes. The locations were selected for their remarkable sunsets, scenic beauty and cultural significance, offering visitors a unique opportunity to enjoy a touch of the Olympics amidst spectacular natural settings.

In the UK, The Golden Venue can be found in front of Battersea Power Station, London throughout the Olympic Games. The location will also be hosting the official Team GB Fan Zone which will screen the Games. To enjoy a refreshing beer, fans can head to the Corona Cero lounge area located at Arcade X, on The Coaling Jetty.

“From the UK, Greece, Brazil, Japan, South Africa and Argentina, Corona Cero is offering this gift to fans as an opportunity to experience the Olympic golden moment feeling through Golden Venues,” said Clarissa Pantoja, vice president of Corona Global. “By bringing the same seats as at Olympic Games stadiums used throughout Paris to these incredible locations worldwide, we are reminding fans that golden moments not only exist within the Olympic Games, but also in the beauty of nature that’s around all of us.”

"We wanted to not only say, but show the world, that golden moments can happen everywhere. The Olympic feeling goes way beyond the games, and we’d like to give the world the ability to feel that same feeling every day. By bringing the same seats as from the Olympic stadiums in Paris to stunning venues around the world, Corona Cero is reminding everyone to enjoy these moments," said Gabriel Schmitt, Grey's global chief creative officer.

Corona, recognised as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, has a rich history of promoting outdoor experiences and encouraging environmental stewardship. The brand is committed to fostering connections and creating meaningful moments in locations that resonate with fans globally.

The full list of Golden Venues spans:

Europe

• Thames Riverfront in Battersea, London, UK, a bustling district with local and tourist attractions, including a riverside promenade, ecological areas, and sports facilities;
  
• Grand Peninsula Lagonissi in Athens, Greece, a popular beach and sailing destination on the Athenian Riviera with panoramic views of the Saronic Gulf;

South America

• Arpoador Beach in Rio de Janeiro, Brazil, next to Ipanema beach, this landmark destination is renowned for surfing and the best sunset views in town;
• Café Del Mar in Cartagena, Colombia, located 150m high at the top of Old Town, Cafe Del Mar offers 360-views of Cartagena and is known for its stunning sunsets; 
• Coatepeque Volcano, El Salvador, a volcanic crater located 745 meters above sea level overlooking 50,000 years old lake;
• San Carlos de Bariloche, Argentina, a popular ski destination in the Argentinean Patagonia, surrounded by scenic forests and mountains;
• Pichilemu in Punta de Lobos, Chile, a distinct beach with grey sand and large cliffs, Pichilemu is the heart of surf culture in Chile where many of the country's best surfers learned their skills; Asia
• Morito Beach in Kanagawa, Japan, known for its stunning views of Mt. Fuji, Morito Beach is one of the most famous spots on the coast of the Miura Peninsula;Africa
• South Africa (three locations) including Cape Town’s Signal Hill, offering panoramic views of V&A Waterfront, the Atlantic Ocean, Lion’s Head, and the iconic Table Mountain, one of the world's Seven Wonders of Nature.

Fans can take in the beauty of nature while celebrating life’s golden moments – together with a refreshing Corona Cero served with a lime, or in any way they prefer to unwind and reconnect with nature. In select locations, the brand is also offering Sunset Hours, which are free concerts by local bands near the Golden Venues locations.

As the first-ever global beer sponsor of the Olympic Games, the no-alcohol beer brand is also elevating the role of moderation in Olympic celebrations globally, creating spaces and moments for cheers and choice in meaningful locations that matter to fans.

AB InBev brands have seen countless new friendships, connections, and experiences built on a shared love of sport and are pleased to be a part of that legacy with decades of historic, award-winning and responsible sports marketing.

The Golden Venues will be open to the public daily during the Olympic Games, starting July 23rd with plans to remain in the area after the games.