Corona Billboard Proves the Power of Its Lime

Corona is more than just a beer; it embodies a ritual and an experience that transcends borders. With its new global creative - 'Just Lime' - the brand highlights the strength of an instantly recognisable and unmistakable symbol: the lime wedge on the bottle. A simple detail, yet so powerful that it represents the essence of Corona without the need to show its logo or packaging.

This new Out-Of-Home (OOH) creative brings the Corona brand to multiple cities worldwide, emphasising the lime wedge as an integral part of the Corona experience. Featured prominently in the creative, the lime serves as a universal symbol of refreshment, representing an invitation to unwind through the signature ritual of pushing the lime into the bottle.

The lime transforms into a visual icon that instantly evokes the Corona brand, eliminating the need to see the bottle or logo.

“When a brand is truly iconic, it needs no introduction. The lime wedge and its ritual are also a big part of our brand identity that we’ve shared alongside our beer for 100 years,” said Clarissa Pantoja, global VP of Corona. “That is what makes this visual so special, because the simplicity of the lime also speaks to Corona’s unique brand ethos that is recognisable across the world: its ability to connect with people beyond the product itself.”

The 'Just Lime' creative, created in collaboration with the creative agency GUT, will be executed across media channels and can be seen at highly visible, high-traffic locations – such as shopping plazas, bus stops, train stations and more – in Argentina, Colombia, Sweden, France and Canada.

This Corona campaign fully complies with all local alcohol advertising requirements in the markets where activated.

“Some brands can be recognised by part of their logo or the shape of their product, but very few can be identified by a single visual element,” said Joaquín Campins and Christian Rosli, ECDs at GUT. “’Just Lime’ is proof of Corona’s iconic brand power as a creative expression that can be enjoyed by consumers and passers-by everywhere across the globe.”