Coors Light Helps Fans Curate Playlists with 'Chill on Shuffle'

​Coors Light just announced its new music platform, Chill on Shuffle, that aims to help fans curate their playlists with access to concerts, artist merch and experiences.

The new campaign from Droga5 is coming to life via digital, out-of-home ads, eye-catching retail displays, and features breakthrough artists in music: Lainey Wilson, Shaboozey, Yandel and Mt. Joy.

To kick off the platform, the brand is partnering with Instacart to unlock music prizes that pair with Coors Light. From now through May 30th, fans who search 'Coors Light on Shuffle' can win unique prizes that amplify any music experience.

“The only thing that could make Coors Light more refreshing would be pairing it with the music that helps you feel your chillest, whether that’s at a country music festival or listening to reggaetón with friends,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “Chill on Shuffle delivers a new way to experience music all summer long and offers fans a chance to win experiences featuring our talent partners.”

The Coors Light x Instacart activation is part of Coors Light’s new Chill on Shuffle music platform, aimed to bring music to life everywhere with Coors Light as the ultimate amplifier of chill. Shuffle is the chillest way to listen to music — where Lainey fans find their inner Shaboozey fan and where Mt. Joy fans become Yandel fans. Because when the music is on shuffle, the chill is on repeat.

"Coors Light’s ‘Choose Chill’ brand platform needed to be deeply woven into the fabric of our music program - and this partnership with Instacart shows that shuffling is the chillest way to enjoy music. No matter what song is playing, Coors Light is the perfect companion. And this summer, you can find one that pairs perfectly with your vibe - because no two Coors Lights are the same." said Giancarlo Rodas, executive creative director, Droga5 New York.

"Spotlighting Coors Light’s ‘Chill on Shuffle’ experience underscores how Instacart can deliver both convenience and delight to consumers in innovative ways as they stock up and get ready to kick off a Summer of fun,” said Stephanie Paturzo Swingle, senior director of B2B marketing at Instacart. “Our grocery technology makes it easier than ever for fans to enjoy cold refreshments - all while enjoying their favourite music moments."

“I'm glad Coors Light is along for the ride on the North America leg of the Whirlwind World Tour this summer. They're bringing moments of chill to fans everywhere and we've got some fun surprises in store. We're ready for 2025 to be another unforgettable year!" said Lainey Wilson.

“I’m grateful to have Coors Light along for the ride as I release the completed version of my album ‘Where I’ve Been Isn’t Where I’m Going’ and perform across the country. I can’t wait to collaborate to provide fans with chill experiences and fun surprises. ” said Shaboozey.

“I really enjoy Coors Light and I’m excited to count on the brand’s support on my Sinfonico Tour across the US this year, where we’ll collaborate to create unforgettable memories for my fans.” said Yandel.

See more from Droga5 here.