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Creative

Condom Brand's Outrageous Music Video Urges You to Protect Your Shvantz

Great Guns' most recent signing Tal Zagreba directs wacky new film for Great Digital Partners

Condom Brand's Outrageous Music Video Urges You to Protect Your Shvantz

Great Guns has announced the global signing of Tal Zagreba and presents his latest commercial/music video for German condom brand R3, featuring the MALUL twins.

The film is called 'German Shlong' and the words are a mash up of English, German and Hebrew, as the film is aimed at Israeli teenagers.

Tal says: “Two weeks ago, I was approached by Great Digital Partners, an Israeli digital commercial agency, to create a cult video for R3 condoms. R3 is the underdog in the Israeli condom market, so they asked me to create something that will make people take notice, featuring the Israeli trash stars - the Malul Twins. The deadline for the project was the Pride Parade in Tel Aviv – which was only two weeks away - and I was given a free-hand and a sack full of condoms. The budget was minimal, so I realised that the best way to pull off something boisterous would be through trashy styling and creative use of condoms. I created a storyboard of funny images, and collaborated with Yael Weiser, an art director whose stylish work I love, and we started rolling."

He continues: "The client and agency were very supportive, and there was a great appetite for making something really outrageous. Everyone gave their all to their handiwork, quite literally...Alon Lutsky, the DOP, is the hand that puts the needle in the condom; Rachel Boxnboim, the producer, is the hand with the rubber johnny hot dog; and mine is the hand with the prophylactic barbells. In the editing room, Shahar Beeri the editor and I couldn't stop laughing from the self-aware ridiculous-footage, we pushed the style for maximum stupidity. Wondering if we’d gone too far - but after screening to the client and they started to applaud, I realised that the mission was accomplished: we made a really, really outrageous ad!"   

"The video was released today and has already made an impact in the Israeli media. It was the first time I’ve directed something ‘trashy’ and I must say that it was a big guilty pleasure."

Tal concludes: "Joining Great Guns is a dream come true for me. I’m a huge fan of GG’s directors and feel very privileged to join such a remarkable group of artists. I intend to bring a fresh and eccentric approach to filmmaking, and to push the creative boundaries to their limit. I’m grateful to GG for their faith in my art, and have a strong feeling that it’s gonna be a hell of a ride. Damn, let the briefs begin!"

Advertiser

Advertiser: R3

Animation

Animators: Yael Weiser

Creative Agency

Social: Lee Malach

Planner: Ran Shalhavi

Producer: Rachel Boxnboim

Senior Account Executive: Adi Moshe

Client Management: Carmel Ram

Copywriter: Lior Shoham

Art Director: Rachel Schneider

Creatives: Tom Zakai, Ilan Yeruham

Strategy: (VP) Itamar Bar

Creative VP: Raz Messing

Creative Agency: Great Digital Partners

Music and Sound

Music Production: Amir Sade & Ben Maor

Offline

Editor: Shahar Beeri

Post Production / VFX

Colourist: Itay Oz Ari

Motion Graphics: Yael Weiser, Asaf Mendelovich, Tomer Mor

Production Company

Producers: Iris Yisraeli

Producer: Rachel Boxnboim

DOP: Alon Lutsky

Art Director : Yael Weiser

Director: Tal Zagreba – Represented Globally by Great Guns

Category: Condoms , Pharmacy

Genre: Comedy , Music performance