Complex Brings Together the Worlds of Sports, Fashion and Music with 'Smirnoffstraordinary Drops'

“Smirnoffstraordinary Drops” is a new platform that brings together the worlds of sports, fashion and music through exclusive partnerships in Complex with celebrities across these industries through exclusive Drops.

Smirnoff and Complex tapped award-winning rapper Saweetie, former NFL star Vernon Davis, and breakout fashion designer Nigel Xavier to help fans discover quality pieces that won’t break the bank. Playing on Smirnoff’s No. 21, Saweetie, Vernon and Nigoel each curated a seven-piece collection of limited-edition items personal to their style - think custom Nikes, jewelry, signed memorabilia and more.

Award-winning musician Saweetie and former NFL star Vernon Davis, featured in newly launched “Smirnoffstraordinary Drops” campaign celebrating extraordinary quality and style without breaking the bank (a perfect New Year’s resolution!). Fans can visit smirnoffdrops.com to snag one of the 21 ultra-limited, 1-of-1 items from each tastemaker’s curated collection. Just like Smirnoff’s award-winning vodka, this is all about making the best accessible to everyone!

Beginning with Saweetie’s curated collection, fans can visit smirnoffdrops.com, the ultimate hub for exclusive content and curated style, for a chance to snag one of the 21 ultra-limited, 1 of 1 items from each talent’s collection. Each item will be available for $12.99 each - the price of a bottle of Smirnoff No. 21. The idea is simple: great quality doesn’t have to come with a hefty price tag.

"The idea came from Smirnoff's own history. Here's a brand that made premium vodka accessible to all. We're simply extending that same revolutionary spirit into today's culture, showing that true value isn't about the price tag.” said Lucas Casao, SVP group creative director and Guilherme Racz, SVP group creative director.