Common People Films’ Najeeb Tarazi Directs Mind-Bending Carousel for ‘Home for My Heart’ Promo

Common People Films has recently produced the latest promo for Arrdee and Cat Burns ‘Home For My Heart’, directed by the Najeeb Tarazi. Najeeb is a Lebanese-American director based in Los Angeles and specialises in stylistically driven, technical, music videos and commercials. His work has been featured in Rolling Stone, Vice, Shots, and the front page of Reddit. He’s received five Vimeo Staff Picks, including Vimeo’s 'Best of the Year' in 2022.

Director Najeeb Tarazi says: "Filmed in the Hoxton neighbourhood of East London, this video builds on the experimental editing techniques of video artist Daniel Crooks to create a mind-bending carousel through different characters' lives. I originally developed the concept in 2020, just before and during the first lockdown, having my friends record selfie videos spinning in circles as seen here."

Ramy Dance EP says: “This was our first shoot with Najeeb and It was amazing from beginning to end! His craft and work ethic were incredible and a real pleasure to produce. He’s a really great guy! From the minute we saw his treatment we knew we were about to create something special. Huge shout out and respect to Rowan Mackintosh King who produced it. Special thanks to Feral Equipment for building the amazing spinning rig and always an absolute pleasure working with Mr John Hassay, Andy from LasBandas and Island Records. Extra thanks to Zach Stone for the incredible edit and VFX work!”