Colorado Lottery and DENVER NUGGETS Team Up for Exciting New Scratch Game

The Colorado Lottery and the DENVER NUGGETS have announced the launch of a new, limited-edition DENVER NUGGETS Scratch game, bringing the excitement of the court to lottery players across Colorado. This DENVER NUGGETS-themed Scratch offers fans and lottery enthusiasts a unique opportunity to engage with their favorite Championship-winning team.

Cactus, advertising agency of record for the Colorado Lottery for the past 17 years, is using the team’s popularity to make the lottery relevant to DENVER NUGGETS fans, Lottery fans, and those interested in sports and gaming.

The full campaign features TV and radio spots, digital video and audio ads, social media engagement, and more. The TV spot, titled 'Play by Play,' features Kyle Speller, the familiar face and voice of the DENVER NUGGETS, adding an authentic and entertaining touch to the campaign.

“We wanted to capture the energy and passion of DENVER NUGGETS fans,” said Patrick Campbell, creative director at Cactus. “By incorporating Kyle Speller and his iconic catchphrases, we’ve created something that truly resonates with the fans and brings the game-day excitement to life.”