Collaborate Global Announces Lotus Cars Experiential Partnership for Goodwood Festival of Speed 2025

Iconic high-performance sportscar brand Lotus has appointed Collaborate Global as its experiential partner at Goodwood Festival of Speed 2025.

Tasked with bringing the spirit of Lotus to life, Collaborate will create an immersive brand experience that showcases the marque’s engineering precision, dynamic performance – and legendary racing heritage.

Melanie King, Lotus head of global PR said, “Goodwood Festival of Speed is an important moment on the calendar for Lotus, and we’re excited to attend with Collaborate who will bring our brand to life and celebrate the energy and spirit of Lotus.”

Chis Ambidge, chief growth director, Collaborate Global, added, “As long time personal and professional Lotus fans and its UK team - we could not be prouder of this partnership. The brand has a unique connection between the car and the driver, and we’re thrilled to be creating an exceptional experience at Goodwood”.