Colgate Colombia's Special Edition Tube Reminds Teeth Brushers to Close the Tap

Text on box translates to 'Close the Tap'

For the first time, Colgate changes its name on the packaging so that everyone remembers to close the tap while brushing their teeth.  

Colgate have always wanted people to avoid wasting water while brushing their teeth and for the first time in 90 years, transformed its name into a reminder to ‘close the tap’ and used its little box as a new medium that reaches 85% of the country's bathrooms.  

On World Water Day Geometry launched a special edition through Colombia's largest supermarket chain to reach every bathroom, converting Colgate packaging into Prime Time, Late Time, Early Time and All-Day ads.  

A medium that inspires thousands in 12 cities and impacts millions as they brush while avoiding the waste of water that one million people need to live for one month.