Colenso BBDO Crowned Campaign Brief New Zealand Agency of the Year for Record 8th Time
A
mantra of 'creating with purpose' is what has earned Colenso BBDO more
recognition in 2016 than ever before, being named New Zealand Axis
Creative Awards Agency of the Year and NZ Effies Agency of the Year.
Regional
recognition also came in the form of Creative Agency of the Year titles
from Spikes Asia Festival of Creativity and Ad Stars Festival of
Creativity. Colenso BBDO also took home Campaign Asia's New Zealand
Creative Agency of the Year, APAC Effies Runner Up Agency of the Year
and Campaign Asia's NZ Digital Agency of the Year. Named #6 Agency in
the World by The Big Won Report, Agency of the Year from The John Caples
Awards, Best And Bravest Agency in the world by Contagious Magazine and
ranked #2 creative agency in the world by The Gunn Report, no other New
Zealand agency performed as consistently well in terms of both
creativity and effectiveness on a local, regional and global basis in
2016.
In 2016 Colenso BBDO's 'Brewtroleum' idea for DB Breweries was one of
the most awarded in the world. Brewtroleum is a biofuel made from the
surplus yeast left over after brewing DB Export. Since then, the
campaign has seen the agency win over 85 awards, including a Grand Prix
at Cannes, the Grand Effie at the NZ Effie Awards and D&AD's White
Pencil for Environmental Sustainability. DB Breweries went on to win the
nation's highest sustainability award, Innovation in Sustainability,
and Brewtroleum is now in its third batch of production with Heineken
markets globally looking to adopt the thinking to contribute towards its
sustainable brewing practices. During the campaign period, 8.6 million
bottles of DB Export were sold and the campaign resulted in a 50,000kg
reduction in carbon emissions. The campaign was a definite standout for Colenso BBDO creative chairman Nick Worthington: "The second most awarded piece of work globally, and winning a Sustainability Award for Heineken NZ is a different kind of recognition, but potentially even more meaningful," he says. "We expect more and more of our clients to be creating purpose-led work and being recognised and rewarded for doing so."
In 2016, Colenso grew revenue and profit by 15 per cent and 21pc respectively and while the agency won New Zealand's most coveted marketer in Spark, a large portion of this growth can be attributed to its 'Hunt Inside' strategy. With access to its clients' businesses opening up beyond the marketing department, hunting inside saw the agency working with new partners within existing clients across product development to technology, data systems, human resources and even operations. The 2016 financial year also saw a significant evolution of Colenso BBDO's planning capabilities, with Mylene Ong taking over the department and restructuring across the planning disciplines of brand plus innovation, digital and social plus customer experience, data and CRM.
The rest you can read in the latest issue of Campaign Brief, which includes the annual CB Agency Hot+Cold Charts, out next week.
You can view this issue online and subscribe at Campaign Brief Online or request a subscription form from Mina via email.
