Colectivo Coffee Names Hanson Dodge Its Agency of Record

Milwaukee-based independent agency Hanson Dodge (HD) has been named agency of record for Colectivo Coffee.  The decision was made without a review. The win follows news earlier this month which saw HD named the first national agency-of-record partner for NOW vitamins and supplements.  

Initially, HD will primarily handle digital marketing and media planning and buying responsibilities.

"We are excited to be partnering with Hanson Dodge and know that the work we do together will elevate consumer awareness of Colectivo," said Megan Suardini, vice president branding, marketing and e-commerce at Colectivo, in a statement. "Hanson Dodge has a proven track record of working with clients to implement strong promotions and driving online engagement, and we are looking forward to harnessing their digital experience working on our business."

Added Stacie Boney, president of Hanson Dodge: “If the pandemic has taught us anything, it’s that the importance of the online experience when conducting business has never been greater.  It’s how many customers get to know a brand.  So this is a golden opportunity to surprise and delight customers with Colectivo’s rich coffee offering.” 

Digital work will begin immediately.

Winning Colectivo’s AOR assignment continues the momentum which has seen HD win more than a dozen new clients and brand assignments over the past 12 months, as well as being named one of the advertising industry’s best places to work for two years in a row.