Coke Zero 'It's Not Your Fault'

Droga5 New York has launched its latest spot for Coke Zero, titled 'It's Not Your Fault'. Directed by Smuggler's Randy Krallman, the spot features a man's inner voice convincing him that it's not a bad thing that he forgot to pick up his partner's parent from the airport, due to a video game. 

 

 

Credits

 

Client: Coke Zero

Campaign: It’s Not Your Fault 

Title: Video Games :60

Launch Date: April 8, 2013

 

Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Directors: Ted Royer / Nik Studzinki 

Creative Directors: Tim Gordon / Amanda Clelland

Copywriter: Chris Colliton

Art Director: Kevin Weir

Head of Integrated Production: Sally-Ann Dale

Agency Producer: Sam Kilbreth

Group Brand Strategy Director: Tom Naughton

Brand Strategist: Will Davie

Group Account Director: Nick Phelps

Account Director: Matthew Hennell

Account Manger: Patrick Givens

 

Client: Coke Zero

Head of Integrated Marketing Communications, Coca-Cola North America: Pio Schunker

Group Director, Integrated Marketing Content, Coca-Cola North America: Kevin Keith

Group Director, Diet Coke / Coke Zero: Rafael Acevedo

Producer, Integrated Marketing Content: Jill Auerbach

 

Production Company: Smuggler

Director: Randy Krallman

DOP: Ulrik Boel Bentzen

Partners: Brian Carmody / Patrick Milling Smith

Producer: Paula Cohen

 

Editorial: Mackenzie/Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfeld

 

Post Production: The Mill NY

Head of Production / NY: Sean Costelloe

Producers: Rachel Stones / Orlaith Finucane

Flame: Daniel Morris

Color Grade: Fergus McCall

 

Music: Q Department 

 

Sound: Sonic Union

Mixer: Robert McIver