Cockroach Journeys through an Apocalyptic Wasteland to Visit the Last Blockbuster in VHS Super Bowl Ad

The World's Last Blockbuster is making a bold statement with this special Super Bowl commercial. But true to its roots, the brand is doing things a little differently.

With a nostalgic nod to the days of video rental stores, the World's Last Blockbuster commercial ‘Until the Bitter End’ released exclusively on the VHS format.

The spot from Atlantic New York was played on VHS by store manager Sandi Harding for those lucky enough to attend the store's Super Bowl watch party in Bend, Oregon.

The ad shows a lowly cockroach making a journey through post-apocalyptic detritus. Buildings have been reduced to piles of rubble, the people are gone, and the internet cannot stream anymore. But the world's last Blockbuster will still be standing. Open and ready to welcome the survivors.

Store manager Sandi Harding said: "We know that the world as we know it may be coming to an end, but we refuse to go down without a fight. We want to remind everyone that there's something special about the tangible experience of browsing the shelves and discovering something new. And honestly, if the world is ending, we want to go out with a bang".

Dan Greener, creative director, Atlantic New York added: “We figured that America loves rooting for the little guy so perhaps they might find it in their hearts to root for one of its littlest. And maybe in the process celebrate what the big game is all about: gathering around a screen with your friends and family to watch something special happen. An experience, Blockbuster happens to know a thing or two about.”