Coca-Cola Shows Us Why the World Needs More Santas This Christmas

Today, Coca-Cola unveils its eagerly anticipated festive campaign, and acts of kindness are on the top of Santa’s Christmas list.  

Launching in the UK on November 17th, this year’s Coca-Cola Christmas campaign ‘The World Needs More Santas’, celebrates the spirit of Santa Claus in all of us. The iconicity of Santa Claus serves as a symbol of kindness, generosity, and goodwill, whether it's helping a neighbour, sharing the last Coca-Cola, or lending a hand to a stranger in need. 

Coca-Cola has had a longstanding affiliation with the image of Santa Claus following its initial use in Christmas adverts in the 1920’s. In 1931, Coca-Cola commissioned Haddon Sundblom, a Michigan-born illustrator, to create images of Santa Claus to be worked into the brand Holiday adverts. The iconic imagery is synonymous with Coca-Cola and the originals can be found in art galleries across the world.