Cobra Beer's Double Life From Karmarama

Cobra Beer's new campaign from Karmarama and Biscuit Filmworks shows the smoothest CEO in the world - boss of Cobra by day and lingerie firm Bra Co at night. Directed by Mike Maguire, the spot shows a man able to balance the best of both worlds with effortless style. The strategy was inspired by the brief 'make Cobra famous as a world beer for any occasion'.