Clemenger BBDO Melbourne’s First Spot for Bonds

This Sunday, Clemenger BBDO Melbourne and Bonds will release a new campaign for the ‘Collectibles’ range. 

The campaign features Puberty Blues star Isabelle Cornish and was directed by Patrick Hughes, who is now in the US directing The Expendables 3 with Sylvester Stallone. 

 

Collectibles is a range of affordable mix’n’match underwear, aimed at young budget conscious and fashion savvy girls. The campaign is the first in a long-term strategy to restore the love Australians have for the iconic brand, using a playful, energetic tone that is the essence of Bonds.

The soundtrack is called ‘Green Garden’ and is by an emerging UK artist called Laura Mvula. The track will be released in Australia to coincide with the Collectibles campaign launch.

The national TV campaign will be accompanied by digital, outdoor and in-store executions.

Credits

General Manager, Marketing: Tanya Deans
Marketing Manager, Bonds: Zoe Hayes
Brand Manager, Bonds: Michelle Edgar

Executive Creative Chairman: James McGrath
Creative Directors: Ben Couzens and Jim Ingram
Art Director: James Orr
Copywriter: Elle Bullen
Executive Producer: Sonia von Bibra
Client Services Director: Simon Lamplough
Senior Account Director: Marnie McKenzie
Senior Account Manager: Kelly McBride
Account Executive: Alex Carroll

Director: Patrick Hughes
Executive Producer: Cath Anderson
Production Company: Finch
Cinematographer: Jeremy Rouse
Music supervisor: Karl Richter – Level Two Music
Music track: Green Garden
Artist: Laura Mvula

Offline editor: Michael Houlihan
Online editor: Chris Betteridge
Final Grade: Martin Greer
Post production House: Method