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Clemenger BBDO and Jungle Boys Eat Righteous

18/07/2012
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Attitude-filled campaign for aussie fast food chain Hungry Jack's

 

Clemenger BBDO Sydney and director Trent O’Donnell of the Jungle Boys have teamed up to create a couple of burger spots to satisfy the most epic of appetites.
 
The TV spots for Hungry Jack’s Whopper burgers are signed off with the tagline ‘People, forget bland, you need to Eat Righteous’. The newest spot is ‘Legendary Whopper’, promoting the chain's flagship burger, and has more than a touch of Game of Thrones comedy about it. Earlier in the month, the agency launched the first spot in the campaign, this time promoting Hungry Jack’s Angry Whopper.
 
The campaign to promote the Whopper and Angry Whopper also includes digital banners and a Facebook element, as well as radio spots.
 
Watch Legendary Whopper Eat Righteous here: http://bit.ly/MINgnC
Watch Angry Whopper Eat Righteous here: http://bit.ly/MINlrk
 
Clemenger BBDO Sydney
Executive creative director: Paul Nagy
Senior art director: Baz Baker
Senior copywriter: Chris Pearce               
Art director: Ben Alden                   
Copywriter: Michael Dawson         
Group account director: Justin Cox
Senior account director: Charleen Ong             
Senior account manager: Claire Tritton               
Account executive: George Downing         
Strategy planner: Graham Alvarez
TV producer: Jonathan Gerard
Editor: Lucas Vazquez
Production company: Jungle Boys
Director: Trent O'Donnell
Producer: Chloe Rickard
Post production: Emerald City
Audio: Pitchfork
 
Hungry Jack's
National marketing director: Jim Wilson
National marketing manager: Paul Tredinnick
 
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