Clear Channel Outdoor to Celebrate Out Of Home’s Best in Class at Cannes Lions

Clear Channel Outdoor Holdings will be shining a light on out of home advertising’s best in class at this year’s Cannes Lions International Festival of Creativity, as it marks its new, exciting chapter as an independent, pure-play, outdoor advertising company.

For the tenth consecutive year, the industry leader is sponsoring the Outdoor Lions category of the prestigious Cannes Lions Awards, to celebrate and champion outstanding creative achievement in the medium from the past twelve months. The winners will be announced during the Festival on Monday 17th June.

‘Le Jardin de Clear Channel’ is CCO’s exclusively owned hospitality space for the duration of the festival. The space will serve as a showroom of creative DOOH campaigns, featuring some of the best in class of the past year. These will include work from brands including Diet Coke, Ikea, Magnum and Vodafone, showcasing the creative, dynamic and targeted possibilities of digital outdoor advertising (DOOH), through the use of artificial intelligence (AI), dynamic real-time messaging, integrated user-generated content and geo-location data.

The space will also be hosting 'Clear Channel presents…', a series of two inspiring thought leadership sessions. The first, is an exclusive conversation with Cephas Williams, the founder of 56 Black Men, an inspirational project challenging stereotypes of black men through the use of photography. The second, will gather industry leaders for a panel discussion on what’s next for OOH, including the ongoing drive towards an evidence-based advertising proposition, and what this means for brands, agencies and creativity. 

William Eccleshare, worldwide CEO of Clear Channel Outdoor Holdings, commented: “This year’s Cannes Lions comes at an incredibly exciting time for Clear Channel Outdoor. In the last few weeks, we’ve become an independent company, won one of the biggest OOH contracts in Europe with the City of Paris and expanded our presence in Brussels - and now we’re thrilled to mark this new chapter by championing the very best creativity in out of home at the Festival. 

“Undoubtedly, the creative boundaries of advertising get pushed further every year, primarily driven by smart uses of technology and data. As we look to continue to invest in the transformation of out of home, recognising and celebrating the exceptional ways advertisers are using our medium has never been more important.”