Clear Channel Expands Programmatic Business Development

Clear Channel LaunchPAD, a leader in connecting brands to the programmatic  ecosystem, is making significant strides with the expansion of its Business Development function across Europe. This  move aligns with the anticipated growth of programmatic digital Out of Home (prOOH), projected to rise steadily  through 2027, as reported in recent IAB Compass and State of the Nation reports. 

The newly expanded Business Development Team will focus on cultivating deeper relationships with key partners and  clients, helping them leverage programmatic solutions that are now integral to today's data-driven marketing  environment. Charmaine Tavassoly, a former Google alum, will lead efforts in Europe as programmatic business development lead, while Zoe Risbridger-Smith will oversee business development as programmatic business development manager in the UK. Their expertise in digital and programmatic strategies will play a critical role in  building long-term partnerships with key industry players. 

With its continued emphasis on programmatic integration, Clear Channel’s LaunchPAD has established itself as a vital  component in growing the prOOH industry, driving innovation and empowering brands to execute more impactful campaigns across Europe. 

This is evidenced by recent integrations with Vistar Media in Sweden and Norway, and Place Exchange in the  Netherlands. These connections have expanded LaunchPAD’s reach, now encompassing nine business units across  Europe, enhancing access to Clear Channel’s premium digital inventory and enabling programmatic advertising at  scale. LaunchPAD now connects more than 4,700 advertising sites in the UK alone, delivering more value and flexibility  for brands. 

As a result, Clear Channel has seen a significant increase in cross-border and multi-market programmatic activity,  particularly driven by major international events such as the Euros and the Olympics. This increased demand has drawn  attention from omnichannel demand-side platforms (DSPs), which are leaning in to drive more multi-market  investment from global brands. 

Dom Dunne, programmatic commercial lead at Clear Channel Europe, said, “As the programmatic Out of Home ecosystem continues to mature and align more seamlessly with other digital channels, it’s essential that we help our  customers navigate this evolving space. By investing in additional programmatic expertise, we’re positioning ourselves  to develop new business opportunities and support the growth of the medium.” 

Charmaine Tavassoly, programmatic business development lead at Clear Channel Europe, said, “Our goal is to  establish more strategic, long-term relationships with AdTech and agency partners, driving greater customer  engagement with Clear Channel’s programmatic offering. This approach will also support our teams across Europe as  we identify and manage programmatic commercial opportunities."