Claire Danes in TWC Homeland Spot

Rock Paper Scissors Editor Biff Butler collaborates with Smuggler’s Todd Field and Ogilvy in a recent promo for Time Warner Cable’s On Demand product. Butler creates a concise, compelling and humorous story in Homeland, which stars characters from the Showtime series of the same name.

 

The spot opens on a US national security operative standing before a sprawl of mug shots, maps and news clippings, briefing her team on the movements of a terrorist. Suddenly, a man in his pajamas breaks in, grabs a bottle of OJ from the fridge, waves his remote, and moves out of the “briefing room” – which Butler reveals to be nothing more than the man’s kitchen –   to settle on to the couch for his Homeland marathon.

 

 

Client: TWC

Spot Title: “Homeland”

Air Date: November 2012

 

Agency: Ogilvy

 

Production Company: Smuggler

Director: Todd Field

 

Editorial: Rock Paper Scissors

Editor: Biff Butler