CJ WORX Tapes Giant Adhesive Carry Handles Across Bangkok for Louis Tape

It's not often that people think about carry handles. This was a major challenge for CJ Worx when creating this campaign for Louis Tape. Despite this, the creatives at the agency came up with an impactful idea, using guerrilla marketing to market the brand to a wider audience. Buildings, billboards, utility hole covers, houses and post boxes were taken over with Louis' adhesive carry handles.

'Louis Tape carries all' was communicated via the campaign 'If just carrying, Louis can'.

The campaign was visually outstanding and immediately embedded itself into the product’s function, as the creatives of CJWORX displayed Louis Tape carrying things around town. Moreover, the simple word 'carrying' was used in the tagline 'If just carrying, Louis can' to create an emphasis on the product’s function.

Alongside this campaign, CJ WORX not only accomplished the awareness-building campaign but also continued to create consumer experiences. CJ WORX collaborated with Commart trade show 2022 for an event, with Louis Tape being used to carry things people bought from the event for free.