senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Civic Wisdom Foundation and Industry Creators Mobilise Gen Z and Millennial Voters

16/10/2024
Advertising Agency
Los Angeles, USA
47
Share
The campaign was created with David & Goliath

With nearly 113 million eligible voters among gen Z and Millennials, this demographic is poised to become the largest voting bloc in history for the upcoming election. Their collective voice has the power to shape the future.

However, many young voters are feeling disillusioned. A recent report by the Berkeley Institute for Young Americans[1] reveals a concerning trend of low turnout among these voters, driven by anxiety over pressing issues such as economic inequality, climate change, and the future of democracy.

To address this challenge, the Civic Wisdom Foundation—founded by civic entrepreneur Dr. Shannon Arvizu—has partnered with David&Goliath and a diverse group of industry creators including Van’s General Store, Union Editorial, Barking Owl, and Space Dog Productions to launch #SpeakYourVote. This nonpartisan initiative aims to educate, inspire, and mobilise young voters, with a goal of registering 50,000 new voters nationwide.

The campaign features a powerful Spoken Word poetry piece by the artist Keys Will, showcasing the impact young voters can have as agents of change. 

The #SpeakYourVote campaign came to life during an electrifying opening night, October 8th, at the legendary Bowery Poetry Club in New York City. The event drew an inspiring mix of influencers, creators, and poets, alongside dynamic local leaders, including New York City Councilmember Chi Osse. 

Attendees were not just spectators; they actively engaged in passionate dialogues about the future of New York City. The evening resonated with the powerful voices of talented young poets, whose performances ignited the room and underscored the urgent call for civic engagement. This was not just an event; it was a movement, a gathering of minds and hearts ready to reshape the narrative of their community.

The #SpeakYourVote movement also unites influencers nationwide to harness the power of their platforms. Together they share compelling content that not only educates young voters about voter rights, but also confronts critical issues of generational identity, community inequality, and the importance of civic engagement. By channelling their influence, these advocates are steering their followers to www.speakyourvote.com to facilitate voter registration.

The campaign will culminate in a powerful #SpeakYourVote Pop-Up event in Los Angeles on October 19-20 at 1306 Abbot Kinney Boulevard, Venice, CA, starting at 1:00 PM. 

The dynamic weekend will inspire and ignite change with Dr. Shannon Arvizu leading civic keynotes and performances by an incredible line-up of Los Angeles-based artists, actors, and musicians. From the soulful sounds of gifted singer/songwriter Asdru Sierra, co-founder of the multi-Grammy Award winning, multicultural band Ozomatli, who will debut two brand-new tracks exclusively at the event, to the powerful words of spoken word poet and musician, Karen Gibson Roc, to famed Los Angeles multi-media and mural artist Robert Vargas who will create a stunning portrait before your eyes – they are ready to lift spirits and motivate action. Grown Kid Podcast co-host Gael Aitor and esteemed community leader, justice advocate and candidate for California State Assembly Franky Carrillo round out this impressive showing of unity to inspire more young people to register and vote. 

And, in a memorable past meets present moment, Abraham Lincoln will be making an indelible appearance - yes, an impersonator will bring history to life at the branded #SpeakYourVote podium, a powerful symbol of this movement that has traveled the streets of New York and Los Angeles, empowering people with the platform to voice their vote. 

Dr. Arvizu emphasises the necessity of this movement: “Educating and activating our youth is crucial for a vibrant democracy. Together, we can amplify their voices and drive real change.” 

“What we hope to inspire in young people is that voting is a team effort,” added Dr. Arvizu. “When Gen Z and Millennials show up in record numbers this election, they will send a loud message to our leaders that we are here - we are active citizens who care about our future.”

For more information, visit here to check your voter registration status, find polling places, and register to vote.


Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from David & Goliath
Spoken Word
Speak Your Vote
16/10/2024
9
0
Eye to Ey
San Diego Zoo Wildlife Alliance
06/03/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0