Circus Maximus Evolves Into 'Launch Party'

After a decade of trailblazing in the advertising world, Circus Maximus announces its transformative rebranding into Launch Party. Launch Party specialises in the critical phase of brand development: the launch.

Over the past ten years, Circus Maximus honed a distinctive blend of seasoned advertising expertise and entrepreneurial zeal, topped with a touch of swagger that made every project uniquely compelling. "We started with a simple idea: to bring big-agency acumen and a start-up’s energy into every campaign," said Ryan Kutscher, founder of Circus Maximus. "Today, we celebrate the evolution of that concept into something even more impactful. Welcome to Launch Party, where we don't just advertise brands; we launch them into new heights of success." 

The revamped focus is on Consumer Packaged Goods (CPG), Alcohol/Spirits, B2B, and Fintech sectors, among a few select others. By harnessing a decade’s worth of insights and successes with a diverse range of clients - from VC and PE-backed innovators to Fortune 500 stalwarts and everything in between - Launch Party is set to redefine brand introduction in the market. Innovation at Launch Party also comes from their newly productised service model. "We’ve streamlined our offerings into a clear, concise, and jargon-free menu that directly answers our clients' three most critical questions: What do I get? How long does it take? What does it cost?" explained Ryan. 

This transparent approach is detailed on their new website, inviting potential clients to explore how they can catapult their brand from concept to consumer. Despite the daunting statistic that 95% of all new brands face failure, Launch Party is committed to ensuring their partners are among the 5% that not only survive but thrive.