CIBC Says Yes to Summer in 'Effortless Banking' Campaign from Juniper Park\TBWA

CIBC has launched its new “Effortless Banking” campaign, which encourages clients to enjoy the much-anticipated summer season, with the confidence that CIBC’s tools, resources and advice will help them stay on track with spending and saving. The campaign was created in collaboration with the bank’s creative agency partner, Juniper Park\TBWA.

“For two years, many Canadians have been cautious about outings, gatherings, and a variety of experiences, mindful of the global pandemic and community health. However, with restrictions ending, there is a sense of collective optimism in the air as Canadians enjoy a return to favourite excursions and activities this summer,” said Esther Benzie, vice president, brand and advertising, CIBC. “CIBC is celebrating this milestone with a spot that speaks to the experiences of many Canadian families, focusing on the joy of saying “yes”– "yes" to another round on the rollercoaster, "yes" to more ice-cream, "yes" to outings with friends and family. The spot reinforces how our bank supports our clients to effortlessly balance spending and saving, to make the most of the summer season. The campaign can be summed up with a proud and confident declaration of ‘Summer is here. Spend it well.’” 

The campaign reinforces CIBC as a modern, innovative bank focused on building strong relationships with its clients, supported by seamless mobile and digital experiences that let clients bank and manage their money where and when it’s convenient for them.  

“For most Canadians, summer signifies freedom – long weekends, summer holidays, and spending more time with friends and family,” says Paul Little, group creative director, Juniper Park\TBWA. “However, this can result in spending more compared to other times of the year. The aim of this campaign is to capture the spirit of a carefree summer without being careless about your finances and remind CIBC clients that they can make the most of this time while still keeping their goals in check, because CIBC has their back.”  

Effortless Banking is the fifth campaign to be launched under the bank’s rebrand, capturing the sentiment of “Ambitions Made Real”. CIBC continues to showcase unpolished, personal, and evocative human stories, demonstrating their genuine goal of making client ambitions a reality – in this case, it’s the ambition of enjoying a stress-free summer with their family while effortlessly staying on track financially, thanks to CIBC’s help.   

The fully integrated campaign launched on TV last week, and will be available across OOH, OLV, digital and social from July 4th. The campaign was directed by James Lees and produced by Soft Citizen. Post-production was handled by Rooster and Fort York VFX, music and sound design by OSO (Music/Sound Design), and Media was handled by Mediacom. OOH was created by IMA-HOME Agency in the UK.