To celebrate the launch of their new Texas-Cut Bacon Chicken Sandwich, Church’s Chicken is on a mission to put Bacon back on the map in its home state of Texas. Literally.

About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it’s up to Church’s Chicken and fans of bacon everywhere, to make Bacon, Texas official again. As part of the campaign activation, Church’s hit the road to spread the word of their mission, first stopping at the original location of Bacon, Texas and then onto San Antonio, where the iconic fast-food chain was founded, to hand out their new Texas Cut Bacon Chicken Sandwich and launch an official petition to put Bacon back on the map in the state of Texas.

Through their petition, Church’s Chicken hopes to garner enough interest and signatures to make Bacon an official town in Texas once again. They also created a 'Welcome to Bacon, TX' sign outside of location to get more hype for the future town and further encourage signatures on the petition.

“This isn’t about more battles in the chicken sandwich war, this is about bacon and Texas. And Bacon, Texas,” said Jared Kozel, executive creative director at Wunderman Thompson Atlanta. “We wanted to stay true to the Church’s brand and focus on the roots of the flavours behind their new limited time offering. To us, this delicious chicken sandwich and it’s Texas Cut bacon puts bacon back on the map in Texas figuratively. With this creative activation, it’s our goal to try and do it literally as well.”