Chuck Studios Launches Sparkling Brand Film for Climate-Positive Soft Drink FUL

Global food-specialist creative production company Chuck Studios has released a 'sparkling' new brand film for FUL: a fizzy soft drink containing spirulina, with Chuck Studios managing the entire creative process from concept to execution.

FUL was developed by an all-female Dutch food-tech start-up, with the mission of introducing the world to the power of spirulina, a microalgae bursting with nutrients. The brand is good for the planet too, boasting a 'climate positive' status, meaning it converts more CO2 than it emits throughout its production process.

Kristy Snell, Chuck Studios’ creative director and the project’s filmmaker said: “The great thing about FUL is that it not only gives back to our planet, but also to our bodies. We are so used to taking, that we sometimes forget to give back and that idea, together with the input of copywriter Jasper Jager, inspired the concept of 'FUL GIVES'.

Kristy goes on to highlight how unusual the colour blue is, especially in food, but that is exactly why she and liquids specialist director Erik de Koning were immediately so enthusiastic about the project.

“FUL has this beautiful, blue-green hue reminiscent of the Mediterranean Sea, so we designed images that underline the connection between the brand and our planet, such as waves, drops and bubbles,” continues Kristy. 

“We also wanted to visually represent the innovative nature of the brand by imagining what the production process would look like. And what is a world without light? So we chased light through the product and used this projection of light through the liquid that was then recorded at thousands of images per second and voila: a technical tour de force that also tells a beautiful story.'

Speaking about the collaboration, FUL co-founder Julia Streuli said she approached Chuck Studios because she wanted only the best for her brand. “The Chuck Studios team is incredibly talented and professional and this project has to be one of our best creative experiences to date,” said Julia. “They really brought our green vision and blue potions to life and we can't wait to show our film to the world!"

Watch the FUL brand movie here.