Chuck Studios Appoints Geoff Troth as MD for London Office

Global food-specialist creative production company Chuck Studios has announced the appointment of Geoff Troth as managing director for its UK operations.

Troth boasts over 20 years creative industry experience, having held business development and client leadership roles in a range of UK and international agencies across FMCG, automotive, retail, food & drink, as well as the financial sector. He'll bring this experience to bear with a mandate to grow the London arm of the award-winning Amsterdam-headquartered production company. 

“Throughout my career, I’ve experienced most agency environments and the recurring challenges and opportunities that come with working with some of the biggest brands on the planet,” says Troth. “The most important thing for me is matching Chuck Studios’ unique company culture to that of the client and it’s this synergy where you get the best work.”

“What I love about Chuck Studios is their incredible credentials and the great selection of brands they work with, as well as their unique proposition of developing Culinary Identities for food & beverage brands. Marketers simply love the approach and so it’s time to bring this unique thinking to the UK market. Chuck Studios has a youthful, vibrant company culture that has a layer of going above and beyond, which is exactly what the market needs,” he continues.

Speaking about Troth’s appointment, Chuck Studios co-founder and global creative director Olaf van Gerwen said it was important to find the right person to lead the agency’s UK efforts as it doubles-down on the acquisition and retention of strategic and production work within the country.

“Developing Culinary Identities has opened so many doors for us. Some of the world’s best advertising is made in the UK, so we’d better be around,” says van Gerwen. “Geoff’s appointment is part of the growth strategy. His understanding of our client’s needs is fundamental to facilitate our growth ambition.”