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Super Bowl 2016
  • 207

Christopher Walken Brings Style & Pizzazz to Kia's Super Bowl Spot

MPC LA, 7 months, 3 weeks ago

David&Goliath takes us into a 'Walken Closet' in new spot directed by MJZ's Matthijs Van Heijningen

Christopher Walken Brings Style & Pizzazz to Kia's Super Bowl Spot

Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan.

To introduce the next-generation Optima, David&Goliath enlisted revered cultural icon and star Christopher Walken. Given the fact that your car, like the clothes you wear, reflects the style you have as an individual, what better place for Christopher Walken to extol his words of wisdom than inside a walk-in closet. It is from here that Walken explains that the next-generation Optima is the antidote to the overwhelming monotony we’ve come to expect from the midsize sedan category.

Colin Jeffery, CCO, David&Goliath says: “There are a few special moments in one’s career. Those times when you find yourself in an interesting place, making something you never thought possible, with someone you never thought you’d meet. Being in a closet with Christopher Walken and 600 pairs of beige slacks was definitely one of those moments.”


Head of TV / Production: Paul Albanese


Art Director: Andrea Mariash

Creative Agency

Account Manager: (Digital) Sarah Kirsch

Chief Creative Officer: Colin Jeffery

Creative Director: John O’Hea, Brandon Davis

Copywriter: Joe Shaner, Andy Sciamanna

Art Director: Shaun Wright, Mike Cornell

Digital Producer: Justine Kleeman

Account Director: Gordon Gray, (Digital) Jeanann Grubbs

Executive Producer: Christopher Coleman

Managing Director: Jeff Moohr

Digital Art Director: Bernice Chao

Creative Agency: David&Goliath

Head of Print Production: Elisa Atwood

Business Affairs: Rodney Pizarro, Camara Price

President: Brian Dunbar

Chief Digital Officer: Mike Geiger

Head of Creative Services: Frannie Rhodes

Account Executive: Annelise Lorenzo

Project Manager: Kemit Ray

Chief Strategy Officer: Seema Miller

Senior Planner: Ed Gibson

Chairman: David Angelo

Senior Designer: Katherine Ahn

Digital Strategy: Rachel Fletcher

Music and Sound

Composer: Cyrus Melchor

Creative Director: Rory Doggett

Executive Producer: Ceinwyn Clark

Sound Design: Gus Koven @ Stimmüng

Sound Engineer: Nathan Dubin

Sound Mix: Margarita Mix


Edit Assistant: Sean Fazende

Edit Company: Cut+Run

Editor: Steve Gandolfi

Executive Producer: Carr Schilling

Head of Production: Amburr Farls

Managing Director: Michelle Eskin

Post Production / VFX

Colour EP: Meghan Lang

Colourist: Ricky Gausis

Colour Producer: Rebecca Boorsma

Compositor: Mark Holden

Creative Director: Paul O’Shea

Post Production House: MPC

Producer: Abisayo Adejare

Senior Producer: Karen Anderson

Production Company

Director: Matthijs Van Heijningen

DOP: Joost van Gelder

Executive Producer: Eriks Krumins

President: David Zander

Producers: Donald Taylor

Production Company: MJZ

Category: Automotive , Cars

Genre: Comedy