Chip and Joanna Gaines Partner with James Hardie for New Collection in Campaign by Ogilvy

Chip and Joanna Gaines and James Hardie, a world leader in home siding, will launch The Magnolia Home | James Hardie Collection, curated by Joanna Gaines. 

This collaboration with James Hardie marks Chip and Joanna Gaines’ entrance into exteriors, the next frontier in home design. Accompanying the launch of the Collection is a new video content series featuring Chip and Joanna Gaines, and a multi-channel advertising campaign running across a mix of endemic and targeted social and digital channels led by James Hardie’s agency of record, Ogilvy.  

According to a recent nationwide survey, 70% of homeowners say the outside of their home needs a facelift. James Hardie and Magnolia Home aim to inspire these homeowners to transform their home’s curb appeal, while simplifying the process of exterior renovations.