Commonwealth // McCann Detroit
Mon, 19 Sep 2022 08:53:33 GMT
Chevrolet launched a new electric vehicle campaign on Sunday, 18th of September that highlights the breadth of the Chevy EV offering – including the Silverado EV, Blazer EV, Equinox EV, Bolt EV and Bolt EUV.
The campaign from Commonwealth//McCann debuted via a spot titled 'EVs for everyone, everywhere' during NFL Sunday Night Football on NBC. While some of the vehicles featured are currently available, like the Bolt, many were just recently announced (Equinox EV as early as last week) and will start hitting the market in the next year or two.
This is the first campaign that features multiple Chevrolet EVs together, and marks a big step forward in Chevrolet’s intent to bring EVs to mainstream America. Up to now, most electric vehicles have been too expensive, too small or too limited in capabilities for most people. The new campaign will emphasize that with EVs in the most popular segments, there is an EV for everyone, everywhere.
The spot features Fleetwood Mac’s 1987 hit, 'Everywhere'.view more - Hires, Wins & Business
Genres: Music & Sound Design
Categories: Automotive, CarsCommonwealth // McCann Detroit, Mon, 19 Sep 2022 08:53:33 GMT