Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Chevrolet Shows That Being a ‘Black Sheep' Is an Invitation to Go Further in Latest Campaign

82

ADD TO COLLECTION

Commonwealth // McCann's latest piece of work turns the brand's bowtie into an attitude change.

Chevrolet Shows That Being a ‘Black Sheep' Is an Invitation to Go Further in Latest Campaign

Some new Chevrolet models, such as its trucks, began a subtle but radical change a few months ago: the classic gold 'bowtie' of the brand's logo became black. The brand's recent design changes, such as bolder grills and sportier lines, make the slogan 'find new ways' a reality that is born in the automotive design tables and is embodied in the driving experience.

To capture these advances of the brand, Commonwealth // McCann created the Black Bowtie campaign, where it exhibits the black logo as an analogy of the dark side that we all have.

In this way it reflects that part inside of all of us that invites us to get out of the norm, out of the usual mold. The initiative is primarily a celebration of people with this attitude rather than a sample of changes in the product.

CREDITS

Brand
Agency / Creative
Production
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Categories: Automotive, Cars

Commonwealth // McCann Mexico City, Tue, 16 Nov 2021 09:46:03 GMT