Chevrolet Launches ‘Find New Roads’

Chevrolet launched its new global “Find New Roads” campaign tonight with a 90-second commercial on the 55th Annual Grammy Awards. The commercial, created by Commonwealth, introduces the “Find New Roads” tagline with an action-packed glimpse of the restyled lineup. Five vehicles are featured in vignettes showcasing their personalities: the silent and electric Volt, the colorful Spark, the fearless Sonic, the classic Impala and the all-new Corvette Stingray. A voiceover, provided by actor John Cusack, asks  “Why just go from A to B when imagination can take you everywhere?” The storylines previewed in the anthem spot, titled “Dog & Doe,” will be continued in full ads for each car in the coming months.

 

 

Credits

 

Chevrolet “Dog & Doe”   

Commonwealth

Chief Creative Officer Linus Karlsson

Chief Creative Officer Jeff Goodby

Executive Creative Director Matt Canzano

Executive Creative Director Andreas Dahlqvist

Creative Director Larry Frey

Chief Production Officer Brian DiLorenzo

Director of Content Jeff Beverly

Senior Producer Stacey Gizinski

Senior Producer Tricia Hoover

Senior Producer Kelly Balagna

Executive Music Producer Peter Gannon

Senior Business Affairs Manager Deborah McCauley

Business Affairs Manager Stacy Swann

Production

Volt Segment

Director Volt, Smuggler Brian Beletic

Executive Producer/Partner Smuggler Patrick Milling Smith

Brian Carmody

Executive Producer/COO Smuggler Lisa Rich

Executive Producer Smuggler Allison Kunzman

Executive Producer Smuggler Laura Thoel

Line Producer Volt Leslie Chilcott

DOP Volt Martin Ruhe

Spark Segment

Director Spark, Elastic/Pecubu Angus Wall

Executive Producer Elastic/Pecubu Jennifer Sofio

Executive Producer Elastic/Pecubu Megan Meloth

Producer Elastic/Pecubu Melinda Nugent

Producer Elastic/Pecubu Jason Sterman

DOP Spark Sal Totino

Sonic and Impala Segments

Director Sonic and Impala, Smuggler Filip Engstrom

Producer Sonic, Smuggler Patrick Fischer

Producer Impala, Smuggler Dave Bernstein

DOP Sonic Ulrik Bentzen

DOP Impala Par Ekberg

Corvette Segment

Director Corvette, MJZ Nicolai Fuglsig

President, MJZ David Zander

Executive Producer, Corvette, MJZ Emma Wilcockson

Producer, Corvette, MJZ Suza Horvat

DOP Corvette Robert Elswit

Edit

Anthem, Volt, Impala and Sonic segments

Editor, General Editorial Noah Herzog

Executive Producer Robert Parker

Spark segment

Editor, Rock Paper Scissors Jamie Foord

Executive Producer Linda Carlson

Executive Producer Carol Lynn Weaver

Corvette segment

Editor, Rock Paper Scissors Ted Guard

Executive Producer Linda Carlson

Executive Producer Carol Lynn Weaver

FX and Post

Anthem, Volt, Sonic, Impala segments

Creative Directors The Mill LA Robert Sethi and Phil Crowe

Corvette Segment 

VFX Supervisor The Mill NY Ben Smith and Angus Kneal

Spark Segment

VFX Supervisor A52 Andy McKenna

Music and Sound Design

Mixer Lime Studios Loren Silber

Mixer Eleven Sound Jeff Payne

Music Editor Alice Woods

Volt Segment

Music “Heavenly Day” original recording by Patty Griffin

Sound Design Jafbox Sound Joseph Fraloli

Spark Segment

Music “Cha Cha Cha” original recording by Jimmy Luxury

Sonic Segment

Music “All Around the World” original recording by Theopholis London

Sound Design Henryboy Bill Chesney

Impala Segment

Music “Fly me to the Moon” original recording by Frank Sinatra

Corvette Segment

Music/Composer Cliff Martinez

Sound Design Sound Deluxe Lon Bender and Harry

Voiceover John Cusack