Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 295

Chesney Hawkes & Peter Shilton Release a More Realistic Anthem for England

Droga5 London, 3 months, 2 weeks ago

Droga5 London teams with Biscuit UK and Eclectic for Rustlers' Euros 2016 campaign

Chesney Hawkes & Peter Shilton Release a More Realistic Anthem for England

On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of all time, Peter Shilton OBE. The spot was created by Droga5 London, produced by Biscuit's Big Red Button with music from Eclectic.

At a time when many brands are talking up England’s chances, Rustler’s are highlighting the unfortunate truth that England have only ever won 9 games in Euro History and have never won a knockout game in 90 minutes. So, although we all hope England win, “let’s be realistic”

The rousing chorus of the ‘Rustlers Official Anthem of Crushing Reality' goes: "Let’s be realistic, Let’s think logically, No trophies in half a century, Blame it on the ref or injury”, with verse lyrics such as: “No victory in 50 years. And yes, it could be 50 more. Best prepare for some tears. Cos our defence will likely let them score. Still our boys will have fun. Kicking a ball in the sun. Even though our chances are practically none.” 

Peter Shilton sings/says: "Come on England. We haven’t made a final in 50 years. So what does it matter if we don’t win one more time? We invented the World Wide Web. Created the jet engine. And pioneered DNA sequencing.” 

Rustlers is also releasing a limited edition flame grilled ‘Commiseration Burger’ for the Euros, each with its own sachet of mayonnaise and ketchup to create a patriotic St George’s flag on the burger.

Creative Agency

Chief Creative Officer: David Kolbusz

Executive Creative Director: Rick Dodds, Steve Howell

Account Director: Alex Dousie

Producer: Peter Montgomery

Creative Agency: Droga5

Creatives: Dan Morris, Charlene Chandrasekaran

Creative Team: Teddy Souter, Frazer Price

Music and Sound

Music Production: Eclectic

Composer: Colin Smith


Editor: Nick Allix

Edit Company: Playroom Post

Post Production / VFX

Producer: Rachel Stones

Post Production House: The Mill

Colourist: James Bamford

Production Company

Production Company: Biscuit Filmworks

Producer: Camilla Cullen

Executive Producer: Orlando Wood

Director: Big Red Button

Category: Conveniece , Food

Genre: Music & Sound Design